"All our global plans are shaped by a respect for regional differences and by a sensitivity for people's states of mind and expectations in different countries and cultural circles. We always base what we do on the requirements of our customers and the specific requirements of the application, and tailor the development – in many cases quite specifically – to them." As a successfully operating, future-orientated company, brand and customer proximity along with social responsibility are key features of the family company's culture and values system. “We firmly believe that every person in every part of the world who needs tools deserves to have access to quality tools. We want to feel responsible for this, and exactly this is what is facilitated by the new line under the GEDORE brand on every market ," explains Chris Metzler.